Kim Kardashian Is Launching Her First-Ever Mascara from KKW Beauty

Listen, I know you’re being inundated with Black Friday and Cyber Monday deals right now, and I know you’ve probably already got your wish list (and second and third wish lists) full of beauty loot that you don’t really need but super want, but none of that matters right now. Because Kim Kardashian’s KKW Beauty is launching its first-ever mascara this Friday, and you will absolutely want to be one of the first to try it out.

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The mascara is being sold as part of a full collection set called the Glam Bible Smokey Volume 1 (though, don’t worry, you can also buy the mascara separately for $18), which includes a new six-shade eyeshadow palette, a brick-colored blush, a gold highlighter, some false lashes, a black pencil liner, a peach lipliner, two peach-y lipsticks, a powder puff, a makeup sponge, a sharpener, and, of course, the very exciting mascara.

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Though we know nothing about the formula itself (is it filled with fibers? Vitamin E? Pure magic?), you can tell by its thick, multi-bristled spoolie that this mascara is meant to give you majorly huge, voluminous lashes. Which, you know, is fitting for a Kardashian (or a Kardashian lover).

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Whether you do opt for the collection—which, heads up, will cost you $130—or just the mascara alone, know that you’re one step closer to getting really, really excellent lashes. The Glam Bible officially launches this Friday, November 23, at 12 p.m. PST, just in time for your Black Friday shopping (hey, you’ll have your credit card out anyway), so make sure to set a calendar reminder to get yours before they sell out!

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